In their Climate Change Visualization Project, Kimberly Doell and her colleagues from the Faculty of Psychology aim to investigate the relationship between the persuasiveness of climate change data visualizations and their influence on various facets of climate change mitigation. By manipulating the characteristics of climate change visualizations, they will examine how each of them impacts the viewers’ beliefs about climate change, as well as their support of climate change mitigation policies and pro-environmental behavior. This research project will provide us with important insights regarding the public’s perception of different climate change visualizations and how they affect its opinion. We can use this information to enhance effectiveness of climate change communication strategies to build a sustainable future.

Project Leader: Kim Doell, Department of Cognition, Emotion, and Methods in Psychology

Co-Pi’s: Laura Koesten, Research Group Visualization and Data Analysis and Claus Lamm, Department of Cognition, Emotion, and Methods in Psychology