The Climate Change Visualization (Climaviz) Project
Kim Doell from the Department of Psychology is leading the Project "Climaviz".
How do climate change visuals shape beliefs and actions? A team from Psychology and Computer Science explores how different data visualizations influence public perception, policy support, and behavior - paving the way for more effective climate communication.
Overview
In their Climate Change Visualization Project, Kimberly Doell and Claus Lamm from the Faculty of Psychology and Laura Koesten from the Faculty of Computer Science aim to investigate the relationship between the persuasiveness of climate change data visualizations and their influence on various facets of climate change mitigation. By manipulating the characteristics of climate change visualizations, they will examine how each of them impacts the viewers’ beliefs about climate change, as well as their support of climate change mitigation policies and pro-environmental behavior. This research project will provide us with important insights regarding the public’s perception of different climate change visualizations and how they affect its opinion. We can use this information to enhance effectiveness of climate change communication strategies to build a sustainable future.
Investigators
- Project Leader: Kim Doell, Department of Cognition, Emotion, and Methods in Psychology
- Co-PI’s: Laura Koesten, Research Group Visualization and Data Analysis and Claus Lamm, Department of Cognition, Emotion, and Methods in Psychology